A West Virginia University graduate with a decade of experience in integrated and strategic marketing communications in higher education is returning home to serve as director of communications and marketing for the WVU Division of Student Life.
Jason Broadwater – who formerly served in key leadership roles as the assistant dean of the McAnulty College of Liberal Arts at Duquesne University and the director of student and enrollment services at Penn State University’s Fayette Campus – assumes his new position Monday (March 28).
Broadwater will be responsible for leading an integrated communications plan for the Division of Student Life that encompasses managing communications tools including social media and brand and marketing initiatives. He will also be tasked with communicating department news to students, parents and external audiences and building awareness for all Student Life initiatives and programs to these audiences.
Broadwater will report to Vice President of Student Life Bill Schafer, and work closely with University Relations/News Director John A. Bolt.
“We are thrilled to have Jason return to WVU to lead the communications and marketing unit in the Division of Student Life,” Schafer said. “He brings a wealth of experience and creative talent to this position. His qualities are exactly what we need to continue moving forward the 30 units that make up Student Life in today’s accelerated culture where information moves at a rapid pace through social media, digital and mobile technologies.”
Broadwater looks forward to building a communications infrastructure that will support the University’s strategic goals and elevate the numerous ongoing Student Life initiatives and programs designed to better the student experience at WVU.
“Leading communications for the Division of Student Life at WVU is a dream realized for me,” Broadwater said. “There is such a great energy on the WVU campus under President Gordon Gee’s leadership. I look forward to returning to WVU to continue to implement and promote his charge of culture change as part of every student’s Mountaineer experience.”
Broadwater is no stranger to the WVU campus, as he previously served in admissions and student services roles at WVU earlier in his career.
“Jason’s love of and appreciation for WVU shine through,” Bolt said. “He will be a tremendous advocate for this University and what it has to offer students to help them succeed once they leave here.”
He attained his master’s degree in integrated marketing communications through the WVU Reed College of Media and is a 2003 graduate of Bethany College with a bachelor’s degree in communication.
Broadwater is a native of Fairchance, Pa. and currently resides in Mount Pleasant with his wife, Rachael Bell Broadwater and son, Jackson.
CONTACT: University Relations/News
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