Following a record year of licensing royalty revenue for West Virginia University, The Collegiate Licensing Co., an affiliate of IMG College, today announced it has reached an agreement for a 10-year extension with WVU to continue managing the school’s trademark licensing program through June 30, 2022.

“Throughout our four-year partnership with CLC, the WVU licensing program has experienced outstanding growth in sales of our licensed merchandise,” said Marsha Malone, WVU’s director of Trademark Licensing. “More importantly, our fans have never had better access to quality merchandise in every retail channel than they do now. We look forward to continuing to work with CLC to grow our WVU brand and market presence.”

Over the past four years, CLC has worked closely with WVU to generate incremental brand exposure through creative marketing concepts and national licensing programs such as Victoria’s Secret PINK, Old Navy and Justice. CLC has enabled the University to extend its retail presence in the marketplace into new channels of distribution and to expand product selection in current distribution channels including Best Buy, Cracker Barrel, Walmart and Target. Additionally, CLC has helped introduce WVU to unique co-branded licensing programs such as TOMS Shoes, Pillow Pets and the collegiate FTD rose program.

“We are honored by the long-term partnership extension with West Virginia to continue building on the success of its trademark licensing program,” said Cory Moss, senior vice president and managing director, The Collegiate Licensing Co. “It is our goal to help connect the University’s passionate fans to the tradition-rich WVU brand, and we look forward to doing so for many years to come.”

West Virginia is one of seven schools in the Big 12 Conference represented by CLC including The University of Kansas, The University of Oklahoma, Oklahoma State University, Texas Christian University, The University of Texas at Austin and Texas Tech University. CLC also represents the Big 12 Conference.

CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: or



CONTACT: Marsha Malone; WVU Trademark Licensing Services


Tricia Hornsby; The Collegiate Licensing Co.

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