If you’re waiting until the last minute to buy your favorite family member or friend a holiday gift, here’s a hint: buy officially licensed merchandise.

Don’t give them an odd-colored t-shirt that says “Western Virginia University” or “UWV.” There are better options for your favorite West Virginia University fan.

When buying WVU merchandise, always look for the Collegiate Licensing Company’s logo tag. That way, nobody will be disappointed with their Mountaineer gear.

“That label assures the consumer that the product has been approved and that royalty is paid to the University for use of the trademarks,” said Nikki Goodenow, WVU Trademark Licensing coordinator.

Here’s how to tell if the product you’re looking at is officially licensed: it must have an Officially Licensed Collegiate Product hologram label, sticker or tag. All CLC institutions require the use of the hologram label on their products.

If the product is of poor quality, designed in bad taste (includes vulgar language/imagery, etc.), designed to include tobacco, illegal substance or alcohol imagery or has a neck tag cut in half, it’s an unofficial product.

A portion of the proceeds from officially licensed merchandise is used to help support athletic scholarships and other valuable campus endeavors.

“We appreciate the support of our fan base in their purchases,” Goodenow said. “It is gratifying to be able to allocate a portion of licensed revenue in support of the growing academic and athletic success at West Virginia University.”

Check out a commercial that has been playing during football and basketball games this year: http://www.youtube.com/watch?v=b39pSom985U.

Officially licensed WVU gear can be found in retailers across the area and state like the WVU Bookstore and the Book Exchange and at major retailers like Champs Sports, Dick’s Sporting Goods, Eastbay, Finish Line, Foot Locker and Lids among others. Check out the officially licensed WVU Orange Bowl and Big East Conference championship merchandise at http://shopWVU.com – the official online store of WVU athletics.

The CLC, a division of global sports and entertainment company IMG, represents 161 colleges and universities. It was founded in 1981, and is the oldest and largest collegiate trademark licensing agency in the U.S.

For more on trademark and licensing at WVU visit http://tls.wvu.edu/ or the Trademark Licensing Facebook page at http://www.facebook.com/wvutrademarklicensing.

-WVU-

td/12/21/11

CONTACT: Nikki Goodenow, WVU Trademark and Licensing
304-293-4756, Nikki.Goodenow@mail.wvu.edu

Follow @WVUToday on Twitter.