West Virginia University has released its national television spot for the 2015-16 season that ties into its “Mountaineers Go First” creative brand campaign.
The ad began airing Saturday during the WVU football game against Maryland. The 30-second spot will continue to air throughout the academic year.
“The video sends a strong message about our character and purpose, and I hope that it inspires you as much as it does me,” said WVU President Gordon Gee.
“This campaign defines who we are as an institution. It shows that with rugged determination and a unified voice, we fearlessly pursue ideas, discoveries, victories and breakthroughs.”
To view the video, go to https://youtu.be/C0BdwK_ulJQ
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