In today’s environment artists of all kinds need to view themselves as a “brand” in order to market themselves to the public. The West Virginia University College of Creative Arts Center for Arts Professionals wants to help those artists realize their own individual brand with the summer seminar “Creating and Managing Your Personal Brand.”

The seminar takes place July 21 from 9 a.m. to 5 p.m. at the Creative Arts Center. The registration deadline is July 16.

The cost to attend the seminar is $250. The WVU student rate is $50.

The instructor for this course will be Marty Ashby, executive producer of MCG Jazz, a program of the Manchester Craftsmen’s Guild. The guild is a multi-disciplined center for arts and learning that complements traditional humanities education with studio-based art and performance programs that serve as a catalyst to academic achievement.

This seminar will explore the various ways individuals can create, manage and market themselves as a unique product to differentiate them from the cluttered marketplace.

Specific techniques for use of the Web, printed materials, conferences and audio/video materials will be discussed. An extensive resource guide will be provided to all attendees.

Time will be left at the end of the class for individual one-on-one consultations.

Over the past 23 years at the guild, Ashby has produced 2,000 concerts and 40 recordings on the MCG Jazz label, including four Grammy Award winners. In addition to this work, Ashby has been an artistic adviser and producer for jazz concerts and festivals around the country for more than 28 years and has been a strong advocate for developing a broad-based initiative to expand the audience for jazz and increase new public/private partnerships for the music.

As a guitarist, Ashby has performed and recorded with Slide Hampton, Claudio Roditi, Nancy Wilson, Paquito D’Rivera, Herbie Mann, Phil Woods, The Dizzy Gillespie All-Star Big Band and others. He is currently finishing an educational book/CD entitled “Barney Kessel’s Art of Guitar Trio.” Ashby has a Bachelor of Fine Arts degree from Ithaca College and a master’s in music from Duquesne University. He is also a voting member of the National Academy of Recording Arts and Sciences and the Latin Academy of Recording Arts and Sciences, and a member of the Society of American Magicians.

MCG Jazz’s mission is to preserve, present and promote jazz in the Pittsburgh area and contribute to the overall cultural and artistic diversity of the region. Through their live recordings they reach a national and international audience. Their educational programs allow students to attend the concerts at low or no cost to them, make artists available for master classes and provide opportunities for internships in production and marketing.

For more information on the event, contact the College of Creative Arts at 304-293-4359.

Visit to register for this seminar and many others.

See Ashby’s website at



CONTACT: Charlene Lattea, College of Creative Arts

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