Dr. Dallas Branch, associate professor of the Sport Management program at West Virginia University’s College of Physical Activity and Sport Sciences, was presented with a Lifetime Service Award by the Sport Marketing Association and Fitness Information Technology for his service and dedication to the Sport Marketing Quarterly.

Shortly after beginning his teaching career at WVU, Branch started the Sports Marketing Quarterly in 1992 to advance the study and practice of sport marketing. He was the journal’s first editor and served on its editorial board for nearly 18 years.

“The Sport Marketing Quarterly was created to bridge the gap between sport sciences academicians and professionals working in the sport marketing field,” said Branch, who received his award at the annual Sport Marketing Association conference in Cleveland on Oct. 29. “I have enjoyed serving on the editorial review board and watching the journal grow with the support of the SMA.”

Dr. Nancy Lough, associate professor and director of the Center for Sports Education at the University of Nevada, Las Vegas, and the journal’s next editor, has served on the editorial review board with Branch for nine years. Her goal as the incoming editor is to “honor Branch’s leadership and continue to provide a publication that serves as a legacy to his years of service.

“Dr. Branch pursued the vision to create one publication to serve both academicians and sport marketing practitioners. Sport Marketing Quarterly has continued to strive towards fulfillment of the original vision, through incorporation of unique aspects such as a case study section and professional profile in each issue to compliment the cutting edge research produced by sport marketing scholars from around the world,” Lough said.

According to Lough, SMQ maintains subscriptions in 25 countries, in addition to the United States, and every member of the Sport Marketing Association receives a subscription.

Branch was also the co-founder of the SMA, which was established in 2002 to provide a national forum for sport marketing, management education and professionals working in the industry.

Past and current SMA executive board members have served on the editorial review board and published in SMQ. In honor of Dr. Branch and the editors who served after him, the editor of the journal now maintains an official position on the SMA executive board.

Published by FiT of the International Center for Performance Excellence (ICPE) at WVU, the Sport Marketing Quarterly is available to the general public in print and online subscriptions.

For more information about Sport Marketing Quarterly, visit www.fitinfotech.com. Information about the SMA is available at www.sportmarketingassociation.com.



CONTACT: Sheila Saab, International Center for Performance Excellence