The Collegiate Licensing Company (CLC), an IMG company, has signed an exclusive agency agreement with West Virginia University to manage its trademark licensing program, effective July 1.
The agreement will give WVU a greater ability to protect and market its brand through a comprehensive trademark licensing program customized by CLC , which currently represents nearly 200 collegiate properties. Prior to joining CLC , the Universitys trademark licensing program, which was started in 1986, was managed internally on campus.
The WVU brand is synonymous with excellence in both education and athletics,said Christine Martin, vice president for University Advancement and Marketing at WVU .Our partnership with CLC will provide the school with an elevated presence regionally, as well as nationally, through various marketing and licensing platforms.
We are honored and excited about the opportunity to partner with West Virginia University in maximizing its trademark licensing program,said Derek Eiler, CLC senior vice president and managing director.The Universitys students, alumni and fans are among the most passionate fans in the country, which has translated into WVU becoming a top 25 licensing program.
We look forward to introducing the University to untapped licensing and branding initiatives through our new partnership,he added.
CLC represents 13 of the 16 Big East Conference member institutions and all seven Big East Conference schools with football programs.
About The Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG . Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and represents nearly 200 colleges, universities, bowl games, athletic conferences, the Heisman Trophy and the NCAA . Its mission is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. Headquartered in Atlanta, CLC provides full-service capabilities in brand protection, brand management and brand development. For more information, visit www.clc.com or www.imgworld.com .
*About WVU *
Founded in 1867, WVU is the flagship land-grant, doctoral degree-granting research university in the state of West Virginia. WVU s primary mission is to provide high-quality programs of instruction at the undergraduate, graduate and professional levels; to stimulate and foster both basic and applied research and scholarship; to engage in and encourage other creative and artistic work; and to bring the resources of the University to all segments of society through continuing education, extension and public service activities. The Universitys main campus in Morgantown enrolls more than 28,000 students. A member of the NCAA , WVU sponsors 17 intercollegiate varsity sports at the Division I level and competes in the Big East Conference. More on the Net: http://www.wvu.edu/