West Virginia Universitys P.I. Reed School of Journalism has announced the top finalists for its new IMCY AwardTM Competition, with a grand prize of $5,000.
The two finalist teams moving to the final round of competition are CYK Advertising with Lauren Colsmann (Morgantown), Morgan Yates (Belle), and Michael Kalany (Morgantown) and FAR Advertising with Bryan Frye (Martinsburg), Jessica Asztalos (West Seneca, N.Y.), and Karen Ruffing (Cumberland, Md.).
Participants were required to determine advertising objectives and strategy for K. Liana, winner of WVU College of Business and Economics2004 Entrepreneurship Center Business Plan Competition. K. Liana is an independent company that designs, manufactures and sells unique handbags that utilize replications of vintage magazines, newspapers and trinkets and feature top-quality leather and hardware.
Since this was the first the IMCY Award Competition, we werent sure what to expect,said Sheila Wexler, visiting assistant professor in advertising.We were delighted to receive entries from five teams, and our six judges reported positively on the level of the campaigns developed.
The finalists will present their campaigns to a panel of judges April 16. The IMCY Award winner will be announced in late April and awards will be made at that time. Katherine Harrell, owner of K. Liana, will participate in the judging and implement the winning campaign in the following months.
Underwritten by School of Journalism alumni Jim Blair and his wife Marsha, and developed by School of Journalism faculty, the IMCY AwardTM Competition provides journalism students with the opportunity to design an Integrated Marketing Communications (IMC) campaign for a real-world client.