Area media are invited to interview beef industry and U.S. Department of Agriculture representatives Friday and Saturday (Feb. 6-7) during the Mid Atlantic Marketing Symposia and Cattlemens Conference at the Ramada Inn in Morgantown.

Reporters have several opportunities to learn about the promising future of West Virginias cattle industry. They can ask about national trends and the latest innovations as they meet conference presenters and examine products on exhibit in the trade show. West Virginia University Extension Service is coordinating the event.

Fridays media opportunities:

�€11 a.m.:Update: The National Livestock Identification Plan,Neil Hammerschmidt, USDA

�€2:30 p.m.: Interviews with conference presenters, including Neil Hammerschmidt and Trent Loos, a Nebraska rancher and farm broadcaster

�€2:30 p.m.: Trade Show

�€7 p.m.:Returning the Human Element,Trent Loos, banquet speaker

Saturdays opportunities:

�€9 a.m.:Biosecurity, Agro terrorism and Marketing Your Product.Jim Tickel, veterinarian, North Carolina Dept. of Agriculture

�€9:45 a.m.: Interviews with conference presenters, including Tickel and Ernie Reeves, National Cattlemens Association

�€10 a.m. to 3 p.m.: Trade Show

For a full schedule, check the events calendar of WVU Extensions Agriculture and Natural Resources Program (http://www.wvu.edu/~agexten/upevent.htm). The schedule is also available via the West Virginia Cattlemens Association Web site (http://www.wvbeef.org/). Besides WVU Extension Service, other conference sponsors are W.Va. Cattlemens Association, W.Va. Department of Agriculture, Allflex USA , Mid Atlantic Beef Quality Assurance, Virginia Cattlemens Association and Pennsylvania Beef Council.