The WVU Perley Isaac Reed School of Journalism will host a national broadcaster, a renowned Associated Press writer, a national advertising guru, a Washington, D.C., public relations firm founder, a Freedom of Information panel and a St. Petersburg Times writer during Journalism Week 2002 March 11-15.All events are open to the public.
“Once again, Journalism Week will offer WVU and the state the best, brightest and most esteemed journalists and mass communications experts in the business,”said SOJ Dean Christine Martin.”It will be a week to celebrate journalism, journalists and the awesome power of the word, the story and the message. I urge everyone to join us at the P.I. Reed School of Journalism in this celebration.”
Hugh A. Mulligan, a retired Associated Press special correspondent, will kick off the week at 7 p.m. Monday in Room 458 of the Business&Economics Building.
Presented by The Clark Family Emery”Pete”L. Sasser Lectureship in Journalism, Mulligan will speak about”The New, New Journalism: Covering Terrorism and the New Breed of War Correspondent.”Mulligan is a legendary special correspondent who covered virtually every major news story in his 49 years with the AP.
Ray Gillette, president of DDB Chicago, will address the importance of a clear and focused strategy in creating advertising at 7 p.m. Tuesday in Room 104 of Clark Hall.
Gillettes presentation,”Understanding the Marketplace: A Blueprint for Action,”will explore his 24 years at one of the world’s most awarded ad agencies and a key concept he learnedgreat marketing starts with a fundamental understanding of the marketplace.
Gillette is a 1971 WVU SOJ alumnus and creator of the”Whassup with the Whassup”Budweiser advertising campaign.
A panel of Freedom of Information experts will be on hand at 7 p.m. Wednesday in Room 458 of the Business&Economics Building.”Rights and Responsibilities: Duties and Obligations of the Freedom of Information Act”is the outgrowth of Project Access.
Project Access, a collaborative research project among the WVU Perley Isaac Reed School of Journalism, West Virginia Press Association, the state Associated Press Managing Editors and state newspapers, explored whether the information offered by officials in all 55 counties rose to the obligations proscribed by law. The project garnered statewide attention.
Panelists, which include WVU President David C. Hardesty Jr., SOJ student Jennifer Yon, Charleston Gazette reporter Ken Ward Jr., Hancock County Sheriff Jeff Woofter, state Attorney General Darrell McGraw, Wood County Prosecuting Attorney Ginny Conley and Charleston Daily Mail Publisher Sam Hindman, is being held to build greater knowledge about FOIA for citizens who want to use it and for public officials whose duty it is to administer the law fairly and efficiently.
Invitations have been sent to officials from more than 150 municipalities, all 55 school boards and 55 county commissions.
Marvin Kalb, a public policy lecturer at Harvard Universitys John F. Kennedy School of Government and executive director of the Joan Shorenstein Center on the Press, Politics and Public Policy in Washington, D.C., will speak on Thursday. The event will be held at 7 p.m. in Room 458 of the Business&Economics Building.
Kalb has more than 30 years experience as a broadcaster as the chief diplomatic correspondent for CBS News and NBC News and as moderator of”Meet the Press.”Kalb received numerous awards for excellence in diplomatic reporting. He recently released”One Scandalous Story,”which delves into the press coverage of the Monica Lewinsky story.
Kalbs discussion,”Covering The War Against Terrorism: A Detour From Scandal,”is being presented by The Gruine Robinson Lectureship Series for Journalism.
Scott Widmeyer, chairman and chief executive officer of Widmeyer Communications in Washington, D.C., and a 1976 SOJ alumnus, will be the keynote speaker at 7 p.m. Friday in Room 259 Hodges Hall.
Widmeyers presentation,”Communicating Success: What It Takes in the 21st Century,”will explore his success as an Integrated Marketing Communications pioneer. IMC creates a”one-stop shop,”where advertising, public relations and marketing work in concert to promote a product in every arena.
A group of Widmeyers employees will present a panel exploring the basics and intricacies of IMC from 1-3 p.m. Thursday in Room 205, Martin Hall.
Students will also meet Stephen Buckley, a national reporter for the St. Petersburg Times. Prior to moving to the Times in July 2001, he worked for The Washington Post for 12 years as a metro reporter and foreign correspondent in Africa and Brazil.
Buckley will be speaking with students from 11:30 a.m.-1:30 p.m. Wednesday in Room 205 Martin Hall on”Diversity that Works: All the Voices, All the Stories.”
For more information, call 304-293-3505 ext. 5403.