Dave Gilbert, president of the multi-national Integrated Marketing Communication firm Golin/Harris International, will present a lecture entitled”Building TrustDoes it Fly?”at 7 p.m. Tuesday, March 13, in Room 21 White Hall, WVU Downtown Campus.


The lecture is one of several scheduled for WVU Journalism Week, which runs March 12-21.


For the past three years, Golin/Harris has worked toward building an image of trust, Gilbert says.


“We have set out to answer who are we? What do we want to be known as? What makes Golin/Harris different from other big agencies? Why would people want to work for Golin/Harris instead of another agency? They key word that kept coming up was’trust,’”he said.


“When people look at agencies, we want them to say or think Golin/Harris is the `trustagency. Trust is in our heritage and we want to leverage that”


Gilbert believes trust is rapidly slipping away in today’s cynical society.


“A lot has happened to reduce the trust level that most people have todayO.J. Simpson, Bill Clinton, Monica Lewinski, Saddam, Columbine, election recounts and on and on,”he added.”I hope in my lecture to engage students and the public in a dialogue that can ultimately change societywe’ll throw trust up against the wall and see if it sticks.”


Gilbert was general manager of the agency’s Chicago office from 1993 to 1997, before being named president. He is directly responsible for Golin/Harris’Eastern and Central regions of the U.S., as well as European and Latin American regions.


He has been in the communications business since the 1960s, serving as press secretary to Illinois Gov. James R. Thompson, CEO of Lesnik Public Relations, president of the Sioux Falls Skyforce, a Continental Basketball Association franchise, vice president of corporate communications for Continental Illinois Bank in Chicago and a reporter for the Chicago Tribune.


He is a member of the Chicago Convention and Tourism Bureau, the Economic Club of Chicago, the Executives Club of Chicago, the Chicagoland Chamber of Commerce and the Public Relations Society of America.